Danielle

Allard

CMP

About Me

I create exceptional experiences that drive positive change and connection. Whether that connection is to education, business growth, networking, or the like, I help organizations improve their bottom line through events.

My colleagues nicknamed me the "Wizard of Oz," making reference to how I am always working tirelessly behind the scenes, to pull together the pieces that make magic happen at events. I live for these pieces, and never lose sight of how the smallest piece, can make all the difference.

I've worked with all types of organizations from big brands, to small agencies, to start-ups, who belong to industries like advertising, marketing, technology, and financial services.

The events I lead focus on what matters to the attendee, the customer, the stakeholder. They take into consideration how people learn, their motivations, their psychological and physiological needs. They are thoughtful, inclusive, and exceed expectations and goals.

I'm passionate about uniting people to elicit growth and commonality of purpose. And I'm grateful to have found a career I genuinely love.

Work Experience

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AI Foundry - Business Unit of Kodak Alaris

Conference & Trade Show Event Manager

June 2018 - April 2020

Managed event calendar and sales team participation in national, regional and local fintech events
Coordinated event logistics & vendors including A/V, F&B, I&D, printing, giveaways, travel & registrations
Negotiated contracts for sponsorship, exhibiting and speaking opportunities with event producers

MITX (Massachusetts Innovation & Technology Exchange)

Event Operations Manager

August 2015 - May 2018

Led operations for technology, innovation, digital media & advertising events (25-1500 attendees)
Coordinated gala, awards show, networking parties, educational conferences & leadership events
Cultivated relationships with member community to increase engagement, retention & attendance

American Business Media (formerly Agility Resources Group)

Communications Manager

January 2014 - August 2015

Coordinated logistics for regional & national financial services events (25 to 2,500 attendees)
Traveled nationally to provide on-site support for events
Designed creative e-mail campaigns and landing pages with ConstantContact

Education/

Certifications

University of Connecticut

Bachelors of Arts, English

Certified Meeting Professional (CMP)

Events Industry Council